SA Lingerie Launch Details

Before the latest Cell C SA Lingerie Edition hits the shelves, take a look at how we partnered with Marie Claire and Cosmopolitan to bring you the very best of the industry.

Cell C SA Lingerie

Cell C SA Lingerie launched in 2013 and quickly became an industry staple for all things sexy. Packaged with two of the most renowned women’s magazines, Marie Claire and Cosmopolitan, the 92-page magazine features the hottest lingerie brands and all of their latest must-haves. Industry favourites like Edgars, Jockey, Women’s Secret, Woolworths, and Jet are just a few of the brands that are showcased.

The magazine’s annual Cover Search competition receives hundreds upon hundreds of entries from girls from across the country, all hoping to grace its illustrious cover. The competition has helped launch modeling careers and every year introduces many fresh faces to the industry. In addition to the magazine, CELL C SA Lingerie also hosts an annual fashion show at Canal Walk. It brings together the hottest models, all strutting their stuff on the catwalk at one of SA fashion’s most glamorous nights.

Every year, the magazine also dedicates a number of pages to SA’s biggest celebrities. This year make sure you keep an eye out for local sensation Bonang Matheba. The TV personality can be seen modeling her own exquisite range, Distraction By Bonang, a partnership with retail giant Woolworths. Queen B* is not the only local super star to be featured. Miss SA, Ntandoyenkosi Kunene, shows just why she holds the prestigious title in a glamourous 12-page spread that’s guaranteed to make your jaw drop.

Phew, the action-packed edition is almost too hot to handle – don’t miss it!

Marie Claire

Although Marie Claire is a recognised powerhouse today, the magazine has come a long way since its inception almost 80 years ago. Founded by Jean Prouvostand Marcelle Auclair, its first issue was published in France in 1937 and was distributed every Wednesday. Since then the magazine has gone on to become a go-to resource for women, covering topics such as health, beauty, and fashion. It regularly features some of the world’s most famous and inspirational female celebrities including the likes of Kate Moss, Angelina Jolie, Selena Gomez and many more. From the USA and France to South Africa and Australia, Marie Claire is distributed across the globe, and can be found just about anywhere.


Started way back in 1886 as a family-orientated magazine, Cosmo underwent many changes over the years before it became one of the world’s leading women’s magazines. The transition to becoming a women’s magazine started in the 1950s, under the guidance of Helen Gurley Brown. Noticing the social challenges that women were openly facing for the first time, the editor candidly discussed sexuality in the magazine and set it on a path that would eventually lead it greatness. This new image and approach saw the magazine capture the attention and interest of a generation of women who up to that point had not had a platform from which to express views. The magazine now focuses on a selection of topics including sex, health, fitness, and fashion, and its covers feature some of the world’s leading ladies.

Cosmopolitan can now be found in more than 100 countries all over the world, and is published in 35 languages. With 3 000 000 subscribers and counting, there’re no signs of the magazine slowing down any time soon.

The magazine goes on sale 19 October 2016, and the glamourous fashion show will be broadcast on VUZU December 2016

Check out our latest interview with 2016 Cover Search Juliet Godwin here